As a graphic design student passionate about branding and climbing, I created Slack, a sustainable climbing shoelace brand. With the goal of addressing the problem of uncomfortable climbing shoes, I aimed to offer a solution by providing laces aimed more specifically at climbers and educating users on proper tying techniques based on foot shape and size. The brand’s clean and modern design prioritized sustainability and functionality. This project allowed me to gain valuable experience in branding while making a positive impact on the climbing community.
